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Eye Spy Costing a whopping £5-million to install, the cinematic pre-show comes free with each ticket purchase, and enables visitors to experience the capital in a completely new way; enabling you to feel the wind in your hair, snow at your feet, a shaking floor and a whaft of smell, it really is an overwhelming experience. And to mark the launch of the 4D experience, the Merlin Entertainments London Eye gathered together the city's top movers and shakers for a star-studded party that included the likes of Jade Jagger, VV Brown and Just Jack - an extremely London-based guestlist indeed! For this attraction, it seems, things can only get better. www.londoneye.com / Images: Merlin Entertainments London Eye 
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