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Be Selfish - Radox Promotion Part I

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While women should be applauded for their ability to multi-task and juggle hundreds of things at once, it doesn’t leave much room for all-important alone time. That’s why the 'Be Selfish' campaign from Radox is welcomed with open arms, with its Website containing dozens of tips on how to steal back some time that's just for you. Not only that, but it tells you exactly what to do with your time when you get it, from bath and shower therapies through to pampering facials. At the helm of the campaign is full-time writer Kathy Lee, working full-time for Radox to bring its 'Be Selfish' campaign to life. She's a woman who knows how to indulge herself, and warns women against "feeling Vesuvial" – a phrase she coined herself to explain feeling like you're about to erupt. Clever, eh?!



Not only does Kathy recommend long soaks in the tub as part of your down-time regime, but she also suggests airing your views, opinions and feelings through the medium of writing or blogging. It certainly helps Kathy, who has written a mini-novella, All Steamed Up, to coincide with Radox's 'Be Selfish' campaign. So make a bubble bath, lie back and see how the mistress of selfishness handles life – to full comedic effect!



www.be-selfish.co.uk / Images: Radox