Called 'Ask & Embla' - named after the Norse version of Adam and Eve - the collection fuses together professional performance clothing with high-fashion styling. And the results, we're pleased to announce, are pretty damn impressive. We particularly like the collection's Ask All-Season Jacket, which is inspired by the brand's age-old nautical history. Indeed, you could imagine throwing it on when indulging in a spot of summer sailing - you never know when the wind's going to pick up, even in the warm climes of the French Riviera! Naturally, the collection with launched with a lavish party - at Mayfair's exclusive Sketch, no less - where the likes of Lisa Moorish and Jasmine Guinness sipped Circoc cocktails and designer Giles Deacon and VogueTV presenter Jade Parfitt took to the decks. Lifestyle brands just don't get more fabulous than this. 
www.hellyhansen.com / Images: Helly Hansen