While other all-American lines can be a little steep outside (and inside!) the USA, Company 81 prides itself on its affordable, down-to-earth prices. For a mere snip, wannabe jocks and preppies can snap up a slice of the American dream, with macho looks that include cowboy shirts, sporty hoodies and casual denim jeans - all, of course, emblazoned with Company 81's signature hawk logo. This year, the company has gone all-out with its marketing budget, defying the recession by hiring US teen heart-throb Adam Gregory to star in its advertising campaign; having appeared in Zac Afron flick 17 Again and currently starring in the new series of Beverly Hills 90210, Gregory is the perfect guy to represent the brand - complete with a dazzling all-American smile and the body of a Greek god. Offering clothes that make boys look like grown men, Company 81 is chic, casual and just too damn cool for school. 
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