While last year's design was the hugely successful Absolut Disco bottle - which, incidentally, sold three million units - this year's is another camp classic that goes by the name of Absolut Masquerade. Made from 3238 shiny red sequins, the Swedish vodka brand has gone all-out with a sumptuous scarlet wrapping that begs to be ripped from the bottle via a suggestive zipper. When unzipped, a slogan printed on the gorgeous glass underneath reads; 'In an Absolut world every night is a masquerade.' Oh-la-la! Distributed by France-based Pernod-Ricard, Absolut Masquerade will be promoted through Europe's club scenes, particularly in our very own London. So keep your eyes peeled - this is a vodka with bottle.
www.absolut.com / Images: Absolut Vodka