Heiress to the Hearst publishing fortune and now a fully-fledged model, Lydia Hearst isn't as fame-hungry as other bottle-blonde heiresses (not naming names), but she is just as sexy. In fact, with her demure, if not understated appearance and her come-hither eyes, we're inclined to think she's even sexier than those who whore themselves out and hog the tabloids with DUI charges and nightclub brawls. Having been commissioned as the new face - and fantastic body - of Myla lingerie, Lydia has wasted no time in posing for a set of snaps that would surely make her famous mother Patty blush. But the advertisement campaign is anything but trashy; with Lydia shot in a variety of 40s pin-up girl-style poses the campaign is sexy and sophisticated, meaning Lydia's star is sure to be on the rise. Shot for the London-based company's vintage-inspired fall/winter collection (which will have women everywhere clamouring to make their boyfriends hot under the collar), Lydia does herself - and her powerful family - proud. Remember; it's what's underneath that counts.
www.myla.com / Images: Myla