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Suite Dreams
An excellent service for the frequent flier, Pure Upgrades enables travellers to snag essential room upgrades at the price of standard, run-of-the-mill rooms. With an ever-expanding portfolio of hotels in its program, travellers must sign up to get their very own membership cards; once they are armed with the fabulous jet-setting accessory, they must ring the hotel to make their reservation, state they are a Pure Upgrades member, confirm the upgrade is available and prove membership with the card when they arrive at the reception desk. The best thing about this year's hottest must-have travel resource, however, is the peace of mind travellers get without having to haggle with snooty clerks on the reservations line, all the while enjoying bigger rooms and sweeter, er, suites in better sections of hotels, superior views, bigger beds, additional amenities, improved services, later check-outs, free gifts and, of course, that all-round VIP feeling. Ranging from countryside retreats to slick urban sanctuaries, the establishments offered by Pure Upgrades are growing each day, ensuring that wherever members are in the world, be it Dubai or the Cotswolds, they'll always be betters rooms at the inn.
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