With the promotional photos shot by renowned snapper Peter Lindbergh, the ads show Kate frolicking in the gorgeous plains of Africa, looking more like the girl-next-door than a red-carpet lovely. Kate said: "I really have a thing about natural product. It's very difficult to make things that are completely organic and sustainable." But however difficult it was, Kate clearly had a blast doing it, snuggled up with animals such as cheetahs and lion cubs in the exotic shoot. No doubt mum Goldie Hawn would be proud.
www.wildaid.org / Images: Peter Lindbergh