With a tagline that reads, 'Men don't want to look at naked men', the latest campaign from JBS will be splashed across magazines later this year. There's a woman shaving her face, a woman posing in an American Football kit, a woman sat reading a magazine on the toilet, a woman having a beer with her cereal and a woman lying suggestively on a couch with her pants around her ankles, tissues scattered all around her. We'll leave you to interpret that one, but every shot shows woman doing typically male things. We think the campaign is absolute genius, and true! While Abercrombie & Fitch may use six-packed male models to promote their underthings, most men would prefer to see smoldering women on giant billboards. Created by Danish ad agency & Co, the campaign is anything but pants.
www.jbs.dk / Images: JBS